l
l It should be understandable to the
general public as well as a scientific audience
l
l It should inspire those living in
and around the catchment
to believe that they can improve the condition of the water environment
l
l It should encourage the relevant
parties to strive to
reach this goal
l
l It must challenge those involved
and really make a
difference.
l
l It must not be impossible - this
would be disheartening
and defeating.