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l It should be understandable to the general                                           public as well as a scientific audience
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l It should inspire those living in and around the catchment to believe that they can improve the condition of the water environment
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l It should encourage the relevant parties to strive to reach this goal
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l It must challenge those involved and really make a difference.
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l It must not be impossible - this would be disheartening and defeating.
A long term vision should be:
Understandable
Inspirational
Aspirational
Ambitious
Attainable