Prespa Park
Sonja Seizova
Visibility
Communications Consultant
March 2009
Guidelines
UNDP - GEF Prespa Regional Project
Integrated Ecosystem Management in the Prespa Lakes Basin
of Albania, FYR of Macedonia and Greece
Integrated Ecosystem Management in the Prespa Lakes basin of Albania, FYR of Macedonia and Greece
TABLE OF CONTENTS
1. Visibility guidelines and branding .......................................................... 3
1.1. Branding and visibility checklist........................................................... 3
1.2. Logo ............................................................................................ 4
1.3. Positioning of the logo ...................................................................... 5
1.4. Colours, fonts and symbols................................................................. 6
1.5.
Slogan ....................................................................................... 9
1.6.
Optional branding elements ........................................................... 10
1.7.
Mission statement ....................................................................... 10
1.8.
Core message ............................................................................ 11
1.9.
Imprint page ............................................................................. 12
2. Publications .................................................................................. 13
Leaflet ........................................................................................... 14
Prespa Facts&Figures .......................................................................... 15
Desk/wall calendars ........................................................................... 16
Pocket diary..................................................................................... 17
Notebook ........................................................................................ 18
Folder ............................................................................................ 19
Posters ........................................................................................... 20
Newsletter....................................................................................... 23
The Prespa Park Visibility Guidelines are part of the Final Report submitted within the
frame of Communications Consultancy, conducted for the UNDP/GEF Prespa Regional
Project in the period September 29, 2008 March 2, 2009.
The Consultant thanks the Prespa team for kind support and cooperation, and remains
available for further information if required.
Sonja Seizova
Communications Specialist
March 2, 2009
Belgrade
Sonja Seizova, Communications Consultant
s.seizova.prespa.park@gmail.com
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Integrated Ecosystem Management in the Prespa Lakes basin of Albania, FYR of Macedonia and Greece
1.
Visibility guidelines and branding
Branding means consistent use of organization's symbols that represent its identity. It is
a marketing concept that aims to wide recognition of the owner of these symbols. The
more often and on larger scale those symbols are used alone or in relation to specific
activities - the higher is organization's visibility.
Visibility in its basic form means recognition of the organization's symbols: its logo and
visual identity. On the next level, these are connected to the organization's mission,
expressed through its slogan and activities.
To achieve maximum impact of these elements, it is crucial that they are used at all
times and in consistent way, be it on publications, public events or other.
There are four basic modalities in the use of the branding elements. They depend on the
relationships of the actors involved and should always be carefully examined and applied
on the case-by-case basis:
1. PPCC acts as sole publisher and/or event organizer;
2. PPCC acts in partnership with other bodies/organizations;
3. PPCC activities/publications are supported by other bodies/organizations;
4. PPCC supports activities/publications by other bodies/organizations.
Currently, only modalities 2 and 3 are in place.
In the future case of PPCC supporting another implementing organization, PPCC should
seek that its basic branding and editorial standards are respected, through contract or
other means depending the PPCC legal status.
1.1. Branding and visibility checklist
1
Publications
2
Posters
3
Banner posted behind the head desk/speakers
4
Desk flag with logo
5
Desk stand with logo
6
Name tags with logo
7
Multi-purpose roll-up banner
8
Hand-outs (folder with leaflets, maps, notebook, pen, ad-hoc
information for workshops or the media)
9
Video-loop
10 Power-point
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Integrated Ecosystem Management in the Prespa Lakes basin of Albania, FYR of Macedonia and Greece
11 T-shirts, caps, pens etc.
12 PPCC e-mail address (with the web site domain name)
13 e-mail signatures
14 Stationery (letterheads, envelopes etc.)
15 Signposts marking Prespa Park boundaries or locations
16 Tourist and Protected areas maps outlining Prespa Park boundaries
1.2. Logo
Prespa Park logo is used at all times, on all
publications, workshops, public events,
promotional material etc. in any of the four
modalities listed above.
The logo can under no circumstances be
changed in shape or colour, neither can it be
used as part of an illustration or of a sentence.
Sonja Seizova, Communications Consultant
s.seizova.prespa.park@gmail.com
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Integrated Ecosystem Management in the Prespa Lakes basin of Albania, FYR of Macedonia and Greece
1.3. Positioning
of
the
logo
MAIN PPCC USE (left): When standing
alone on material published solely by
PPCC, logo is always placed top center of
the front cover.
PPCC in PARTNERSHIP (below): When
used on publications or for the events
published/organized in partnership with
other organizations or bodies, all logos
are placed along the top of the front
page (or a banner or similar), and all are
of equal size and equal visibility. Prespa
Park logo is placed top left, UNDP logo
top right, GEF and other logos between
them.
This is most often the case for the
UNDP/GEF Prespa Project
publications/events.
Sonja Seizova, Communications Consultant
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Integrated Ecosystem Management in the Prespa Lakes basin of Albania, FYR of Macedonia and Greece
PPCC is SUPPORTED: When a publication or an event are conducted by and for the
PPCC, and supported/ financed by another entity, the other logo(s) are placed bottom
center on the back cover, and/or on the imprint page. In the cases of PPCC publications
below, the UNDP/GEF project supports maturation and sustainability of the PPCC, and
does not act as partner (as opposed to the example above).
1.4. Colours, fonts and symbols
Two main brand colours and another nine colours and their tints (nuances, 20%, 40%,
60% saturation) are used for eight thematic areas and for child-friendly publications in
all modalities: for PPCC publications, for the UNDFP/GEF project material and reports,
as well as for the third parties' publications supported by PPCC.
For use in Word documents, copy/paste the title, or adjust R(ed) G(reen) B(lue) color
code in drop-down menu Font/Colors/Custom.
Brand fonts to be used for publications and reports are MyriadPro for titles, and
Trebouchet for text body.
PRIMARY BRAND COLOUR
SECONDARY BRAND COLOUR
Sonja Seizova, Communications Consultant
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Integrated Ecosystem Management in the Prespa Lakes basin of Albania, FYR of Macedonia and Greece
GOVERNANCE
BIODIVERSITY
TOURISM
WATER
AGRICULTURE
MAKING A LIVING
FISH AND FISHERIES
FORESTS
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Integrated Ecosystem Management in the Prespa Lakes basin of Albania, FYR of Macedonia and Greece
CHILD FRIENDLY
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Integrated Ecosystem Management in the Prespa Lakes basin of Albania, FYR of Macedonia and Greece
1.5. Slogan
Prespa Park slogan is always used in the full, multilingual form as it demonstrates the
transboundary character of Prespa Park. It should be used in e-mail signatures,
letterheads, and other documents as it is the basic identification of the transboundary
Prespa Park objectives.
Three Countries, Two Lakes, One Future - X, , -
, , - Tre Vende, Dy Liqene, Një e Ardhme
When used on publications' front page, it has the form of
four interwoven waves, and it is placed towards the
bottom of the page.
Sonja Seizova, Communications Consultant
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Integrated Ecosystem Management in the Prespa Lakes basin of Albania, FYR of Macedonia and Greece
1.6. Optional branding elements
This optional multilingual element (Prespa Park in four
Prespa Park
languages) can be used when the space is limited for the
use of full slogan, or on inside pages depending on graphic
Parku i Prespës
design.
Another optional graphic design element are light blue waves placed at the bottom of a
page. This can be used for graphic design purposes, but it does not replace the
multilingual slogan on interwoven waves.
1.7. Mission statement
Vission and Mission statement complements slogan, and should be used on all occassions.
Our vision is Prespa lakes basin managed jointly by the three countries, for
the preservation of natural and cultural heritage and the wellbeing of its
peoples.
Our mission is to offer ways to restore and keep this balance.
Prespa Park Coordination Committee
Sonja Seizova, Communications Consultant
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Integrated Ecosystem Management in the Prespa Lakes basin of Albania, FYR of Macedonia and Greece
1.8. Core message
The purpose of the Core Message is to present facts about Prespa Park in a standardized
way. It is a kind of expanded Prespa Park I.D., used on publications, newsletters, as
background information on media advisory or other information material and ad-hoc
handouts.
The Prespa Lakes basin (Southeast Europe) is a globally significant ecological
and cultural landscape comprising four National Parks and several protected ar-
eas with unique habitats, flora and fauna.
In 2000 the Governments of Albania, FYR Macedonia and Greece agreed to work
together to maintain the natural values of the area and introduce environ-
mental management practices in the Prespa Park by integrating ecological,
economic and social goals.
Two Wetlands of International Importance, designated under the Ramsar Con-
vention on Wetlands, lie within the Transboundary Prespa Park boundaries. The
area has been acknowledged as a Gift to the Earth by WWF-International, and
European Union has included Prespa Lakes in its policies on water and species
protection.
The Prespa Park Coordination Committee is a trilateral body representing gov-
ernments, local authorities and civil society. It supports environmental protec-
tion and sustainable development in the Prespa Park for the preservation of
natural and cultural heritage and the wellbeing of its peoples.
Since 2006 a GEF/UNDP Prespa Regional Project supports Integrated Ecosystem
Management in the transboundary Prespa Lakes Basin, to last until 2011.
Depending on the occasion or the available space, shorter versions of core message can
be used:
The Prespa Park Coordination Committee (PPCC) is a trilateral body represent-
ing governments, local authorities and civil society. It supports environmental
protection and sustainable development in the Prespa Park for the preservation
of natural and cultural heritage and the wellbeing of its peoples.
Sonja Seizova, Communications Consultant
s.seizova.prespa.park@gmail.com
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Integrated Ecosystem Management in the Prespa Lakes basin of Albania, FYR of Macedonia and Greece
1.9. Imprint page
All publications should have an imprint page with the information below as a minimum.
All quotes, photos etc should be properly credited in fine print/italics along the side of
the photo. If certain material is used with permission from other source: Courtesy of XY.
Title:
Author/s:
(or Compiled by:)
Editor:
Edition:
(if applicable)
Published by:
Graphic design:
(if applicable)
Printed by:
(or: designed and printed by)
Location, year
Front page photo: Title, photo by (or Photo PPCC archives)
© This publication is copyright. It may be reproduced by any method without fee or prior
permission for education purposes, with credits to the Publisher, but not for resale. The
Publisher shall be notified of any such use.
For publications supported by UNDP/GEF Prespa Regional Project:
The production of this publication was supported by GEF and UNDP within the regional
project Integrated ecosystem management in the Prespa Lakes Basin of Albania, FYR of
Macedonia and Greece.
Disclaimer:
The views expressed herein are those of the authors and do not necessarily reflect the
official position of the United Nations Development Programme (or ...of the Prespa Park
Coordination Committee).
Sonja Seizova, Communications Consultant
s.seizova.prespa.park@gmail.com
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Integrated Ecosystem Management in the Prespa Lakes basin of Albania, FYR of Macedonia and Greece
2. Publications
All PPCC publications and UNDP/GEF project publications belong to one of the thematic
areas that bear own symbol and colour. Back cover is used for Core Message, a map,
contact information and UNDP/GEF project information.
Depending on their purpose and size, they belong to one of three categories:
Leaflet: (A4 folded in three), with illustrations/photos and little text. It is the most sim-
ple information material that can be easily produced for various occasions, such as cam-
paigning, information on various projects within Prespa Park, briefs on new publications
or manuals etc. Different leaflets can be compiled and included in the folder with in-
formation on Prespa Park, depending on target audience.
Brochure: (18 cm x 21 cm) More elaborate publication targeting both general public and
stakeholders.
Reports/Manuals: Book size.
The following information and publicity material has been developed and printed under
the Consultancy. A selection of full versions is available at
http://www.prespapark.org/resources1.
1. Leaflet with basic information: The Lakes, The Park, The Mission
2. Prespa Facts&Figures info-kit: 10 thematic brochures
3. Wall calendar
4. Desk calendar
5. Pocket diary
6. A4 folder
7. Notebook
8. Three thematic posters
9. Newsletter
10. Electronic holidays greeting card
11. Banners and stationary
Sonja Seizova, Communications Consultant
s.seizova.prespa.park@gmail.com
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Integrated Ecosystem Management in the Prespa Lakes basin of Albania, FYR of Macedonia and Greece
Leaflet
Sonja Seizova, Communications Consultant
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Integrated Ecosystem Management in the Prespa Lakes basin of Albania, FYR of Macedonia and Greece
Prespa Facts&Figures
Sonja Seizova, Communications Consultant
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Integrated Ecosystem Management in the Prespa Lakes basin of Albania, FYR of Macedonia and Greece
Desk/wall calendars
Sonja Seizova, Communications Consultant
s.seizova.prespa.park@gmail.com
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Integrated Ecosystem Management in the Prespa Lakes basin of Albania, FYR of Macedonia and Greece
Pocket diary
Sonja Seizova, Communications Consultant
s.seizova.prespa.park@gmail.com
Page | 17
Integrated Ecosystem Management in the Prespa Lakes basin of Albania, FYR of Macedonia and Greece
Notebook
Sonja Seizova, Communications Consultant
s.seizova.prespa.park@gmail.com
Page | 18
Integrated Ecosystem Management in the Prespa Lakes basin of Albania, FYR of Macedonia and Greece
Folder
Sonja Seizova, Communications Consultant
s.seizova.prespa.park@gmail.com
Page | 19
Integrated Ecosystem Management in the Prespa Lakes basin of Albania, FYR of Macedonia and Greece
Posters
Sonja Seizova, Communications Consultant
s.seizova.prespa.park@gmail.com
Page | 20
Integrated Ecosystem Management in the Prespa Lakes basin of Albania, FYR of Macedonia and Greece
Sonja Seizova, Communications Consultant
s.seizova.prespa.park@gmail.com
Page | 21
Integrated Ecosystem Management in the Prespa Lakes basin of Albania, FYR of Macedonia and Greece
Sonja Seizova, Communications Consultant
s.seizova.prespa.park@gmail.com
Page | 22
Integrated Ecosystem Management in the Prespa Lakes basin of Albania, FYR of Macedonia and Greece
Newsletter
Sonja Seizova, Communications Consultant
s.seizova.prespa.park@gmail.com
Page | 23
Document Outline
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