Global Environment Facility funded-Integrating Watershed and
Coastal Areas Management in the Small Island Developing
States (SIDS) of the Caribbean (GEF-IWCAM)
GEF - IWCAM Project
Communications Planning Guide
Table of Contents
1.0 Introduction
............................................................
3
1.1
The Purpose of this Communications Planning Guide
3
1.2
Who is this Communications Planning Guide written for?
4
1.3
International Waters (IW) Communications Strategy
4
2.0
Background on the GEF-IWCAM Project ..................
5
2.1
Objectives
5
2.2
Issues
5
2.3
Project
Components
5
2.4
Demonstration
Projects 6
2.5
GEF-IWCAM's
Vision
6
3.0
Target Audiences .....................................................
6
4.0
Key Messages .........................................................
8
5.0 GEF-IWCAM
Communications
Strategy
......................
9
5.1
Phase I: Public Relations and Awareness Raising
9
5.2
Phase 2: Social Marketing Behavioural Modification
12
5.3
Phase 3: Documentation and Communication of Lessons Learned 13
6.0
Role of the Project Communications Unit (PCU) ..........
15
Appendices
............................................................
17
Appendix I : Public Involvement Plan Summary
17
Appendix II: Root Cause Analysis, IWCAM in the Caribbean SIDS
18
2
1.0 Introduction
The recurrent issues of small size and the coastal focus of development together with their linked
problems make Caribbean islands a priority area for the introduction of Integrated Watershed and
Coastal Areas Management (IWCAM). The issues and problems facing Small Island Developing
States (SIDS) of the Caribbean are characterized by small size and limited resources for
development. An unsustainable sectoral approach to management of our watershed and coastal
areas now dominates in the public and private sectors. Administrative responsibility tends to be
fragmented and jurisdiction over the management of resource use is unclear. This approach fails
to take account of the high level of interaction between the resources and processes at work in
the continuous watershed to coastal area. Lack of an integrated approach has resulted in
degradation of the environment, overexploitation of natural resources, competing resource uses
and conflicts between users. Problems include diminishing freshwater supplies, degraded
freshwater and coastal water quality; inappropriate land use and; poor hygiene and sanitation.
The GEF-IWCAM Project is one of several International Waters (IW) Projects worldwide which
aims to influence human behaviour in order to protect shared natural resources by:
· Raising public awareness of specific environmental problems;
·
· Promoting public participation in decision-making, and;
·
· Minimizing the harmful impacts of specific human behaviours.
Many categories of stakeholders are involved in the GEF-IWCAM Project (See Appendix 1). The
participatory approach is a guiding principle to ensure transparency in the planning and execution
of project activities. The stakeholders are the direct beneficiaries of the project. One of the main
purposes of the project is to build partnerships. As such, relevant stakeholders need to be
integrated into the project formulation and implementation activities as early as possible.
Ensuring the necessary understanding of the Project as well as identifying and developing the
role and specific contribution to be made by each interest group requires clear and consistent
communication at all stages and levels.
1.1
The Purpose of this Communications Planning Guide
The purpose of this Guide is to help Participating Countries (PCs) develop and implement
communications activities to help promote and strengthen integrated approaches to watershed
and coastal area management at the community, national and regional levels. This strategy also
aims to help the Project Coordinating Unit (PCU) find effective ways of ensuring that key lessons
and best practices from the Project are effectively communicated to target audiences at every
level.
It is designed to help GEF-IWCAM national and community level partners break down their long-
term objectives into a series of small, achievable steps. Demonstration Project Managers in
particular need to think about their communications objectives and barriers. Stakeholders can
become confused about:
· Exactly what the project is trying to achieve
· The benefits of the project (both personal and to the community)
· How the project is intended to work with the community/government and other
stakeholders to achieve these objectives.
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Demonstration Project Managers should consider the following:
· What problem their project is trying to address
· What the project wants to achieve
· What the community/personal benefits would be
· How the project intends to work with the community/government and other stakeholders
to achieve these objectives.
1.2
Who is this Communications Planning Guide written for?
This document, which is based upon the Communications Workplan prepared for the IW Project
of the Pacific Islands, Strengthening the Management of Waste, Freshwater and Coastal
Fisheries in the Pacific Islands (2005), was prepared to help the Project Coordinating Unit (PCU)
clarify the communications objectives, target audiences, tools and activities for the IWCAM
Project. The Project's Communications, Networking and Information Specialist (CNIS), Donna
Spencer, will work with National Focal Points, National Intersectoral Committees, Demonstration
Project Managers and Community Liaison Officers to fine-tune and adapt this general plan to
meet local needs. Some Demonstration Projects may already have begun implementing public
awareness and outreach plans.
National Focal Points and Demonstration Project Managers are encouraged to conduct a quick
assessment of communications resources available to them as well as of existing environmental
communications activities.
1.3
International Waters (IW) Communications Strategy
The IW experience has been that development of a communications strategy can help to:
· Clarify and reinforce project objectives, particularly in terms of strengthening environment
and resource management at the national level.
· Link communications objectives to project objectives.
· Set achievable project objectives, given available resources.
· Develop useful tools and activities to raise awareness.
· Identify key indicators and measure their performance.
The overall IWP communications Strategy follows a 5-stage process:
Stage 1: Assess
· The
problem
· The target audiences
· Resources available to implement communications activities
Stage 2: Plan
Setting realistic, achievable and measurable objectives.
4
Stage 3: Design
Developing effective messages and choosing appropriate methods of communication.
Stage 4: Pre-test
Testing these messages and methods with their target audiences.
Stage 5: Evaluation
Finding ways to continuously improve their communications programmes.
2.0
Background on the GEF-IWCAM Project
2.1
What are its Objectives?
The GEF-IWCAM Project has the overall objective of strengthening the commitment and capacity
of the participating countries to implement an integrated approach to watershed and coastal area
management. The long-term goal is to enhance the capacity of the participating countries to plan
and manage their aquatic resources and ecosystems on a sustainable basis.
The GEF-IWCAM Project seeks to:
· Undertake
demonstration,
capture
and transfer of best practices;
· Develop IWCAM process, stress reduction and an environmental status indicator
framework, and;
· Encourage technological and management approaches and policy and legislative
reforms.
2.2 Issues:
The main issues faced by Caribbean SIDS in terms of IWCAM are:
1. Diminishing freshwater supplies
2. Degraded freshwater and coastal water quality
3. Inappropriate land use
4. Hygiene
and
sanitation
2.3 Project
Components:
The Project consists of 5 components:
· Demonstration, Capture and Transfer of Best Practice
· Development of IWCAM Process, Stress Reduction and Environmental Status Indicator
Frameworks
· Policy, Legislative and Institutional Reform for IWCAM
· Regional and National Capacity Building for IWCAM
· Project Management and Coordination
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2.4 Demonstration
Projects:
The nine demonstration projects will deliver on-the-ground demonstrations targeted at national
hotspots where specific threats have been identified. They must, most critically, develop
mechanisms for the replication of activities and the transfer of best lessons and practices. Each
Demonstration activity has been designed to substantially involve national and local NGOs and
community groups which are concerned stakeholders in these areas.
2.5 GEF-IWCAM's
Vision:
GEF-IWCAM's vision is that the Caribbean SIDS will be better able to manage the natural
resources of their environment for sustainable development.
3.0 Target
Audiences
Table 1: The Target Audiences for the GEF-IWCAM Project
Target Audience
Description/Comments
National Focal Points
The NFPs are the key linkage points between the Project
(NFPs)
Coordination Unit, the lead agencies, the National
Intersectoral Committees, the Demonstration Projects,
Project Steering Committees, the national stakeholders, the
communities, and the wider publics.
Demonstration Project
The Demo Project Managers are responsible for developing
Managers
and implementing their own Communications Strategies in
collaboration with their Project Teams, some of which have
Community Liaison persons.
Demo Project Managers are the public faces of the
Demonstration Projects.
Communication Strategies can assist the Demo Project
Managers to :
· Clarify their project objectives and target audiences
at the community and national levels.
· Clarify national communications objectives and
targets such as lobbying for new legislation or more
effective regulatory enforcement, greater resources
and institutional changes.
· Identify key project partners that will help them to
implement their communications plans and
campaigns.
· Identify the most effective media and
communications activities to meet their short and
long-term objectives.
Lead Agencies/Ministries
It is vital that key persons within lead agencies see how the
GEF-IWCAM project, including Demos, can be used to
improve their ongoing work to manage natural resources
throughout watershed areas, both during and beyond the life
of the Project.
6
IW Projects worldwide have attempted to find effective ways
to promote ownership of the project within lead agencies.
Tactics have included:
· Profiling key management officials in the
media/videos
· Involving key lead agency managers and staff in the
project Communications Teams
National Intersectoral
The role of the NICs include the promotion of project
Committees
concepts and objectives at national level, thereby ensuring
integration of IWCAM into national policy. As such they are
responsible for the long-term sustainability of the project and
the national replication/integration of lessons beyond 2009.
Concerted effort must be made if GEF-IWCAM activities are
to have an impact beyond the community level. Allowing the
NICs input to project development and communications may
help this to happen.
Demonstration Project
At the community level the Communications Strategies can
Communities
help to:
· Promote the objectives, processes and benefits of
the IWCAM.
· Raise awareness of the specific problems the
project is trying to address.
· Promote/support specific behaviours and activities
to reduce waste, and protect freshwater and coastal
water quality.
· Promote the establishment of community-based
management plans and other tools
The use of "community champions" can be an effective way
of communicating the key behaviours the project is trying to
promote. Involving them is necessary for community
mobilization and can help with monitoring.
Wider National Publics
Generating understanding and support from the wider public
is necessary if there is to be sustainable change at the
national level.
National level social marketing campaigns may help
promote behaviours such as waste reduction, recycling,
composting, safe disposal of hazardous wastes,
deforestation, etc.
Private Sector: national Consultation with such groups is important, as their
and regional organizations contribution or partnership is multifaceted: technology and
representing farmers;
financial investment, public-private partnerships, NIC and
fisherfolk; manufacturers; other advisory committee memberships, co-financing and
hotel owners/managers;
participation in the implementation of demo projects.
tour operators; dive
operators; yachtsmen etc.
Scientific Community
Consultation, review of outputs, research, information
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technology, Regional Technical Advisory Group (RTAG),
risk assessment, monitoring, training.
Non-government
Consultation, implementation, public awareness, spreading
organizations
of messages at grassroots level, steering committee and
management advisory committee membership, training,
participation in demo projects.
CEHI
In order that GEF-IWCAM not be perceived as a separate
"GEF" project and largely removed from the day to day work
of CEHI's professional staff it is necessary to collaborate
and share information on Project activities early, to highlight
parts of CEHI's and GEF-IWCAM's Workplans where there
is collaboration, to promote greater ownership of the
projects' best-practice to CEHI's staff and recognize and
acknowledge publicly areas of collaboration and assistance.
Regional Partners
UNEP-CAR/RCU
Caribbean Environmental
Health Institute (CEHI)
United Nations Development
Programme (UNDP)
The IWRM Informal Working
Group
The GIS Working Group
Global Water Partnership
Caribbean (GWP-C)
International/Donors
IW:Learn
IW:Learn is the key knowledge centre and information
network for all the IWP
UNDP/GEF
Global Environment Facility
4.0 Key
Messages
Specific messages will be adapted for specific target audiences. The following overall messages
have been determined to guide the content of national and targeted messaging campaigns. They
should be communicated consistently and incorporated into local messaging efforts. As far as
possible they should refer to the negative consequences of poor management of watersheds and
coastal area natural resources upon human health and the economy:
· In small islands, the relationship between inland, upstream areas and coastal,
downstream areas is closely linked.
· Small Island Developing States (SIDS) of the Caribbean are extremely vulnerable to
land-based sources of marine pollution.
· SIDS are extremely vulnerable to land degradation as a result of human activity.
8
· Managing our precious water resources in a fragmented and uncoordinated manner has
resulted in degradation of our freshwater and coastal waters, increased conflicts between
resource users, compromised human health and sanitation, and degradation of life-giving
ecosystems such as mangroves and coral reefs.
· Careful water resource management is necessary if sustainable social and economic
development is to take place.
· IWCAM requires that we look at the water cycle as a whole, that we consider what
happens to water from the time it falls as rain on the hillsides to the time it enters and
becomes one with the sea.
· An integrated approach to water resource management requires that all the different uses
of water resources are considered together.
· The involvement of stakeholders is essential if we are to ensure that the limited water
resources available are managed so that everyone benefits.
· An integrated approach to watershed and coastal areas management requires the
building of partnerships at every level and stage.
· IWCAM requires long-term commitment of resources and political support as well as a
shift in approach.
· IWCAM is "integrated water resource management" (IWRM) for SIDS.
5.0
GEF- IWCAM Communications Strategy
GEF-IWCAM Communications can be implemented in three separate but overlapping phases:
1. Public Relations and Awareness Raising of the Global Environment Facility funded-
Integrating Watershed and Coastal Area Management (GEF-IWCAM) Project's
objectives, processes and benefits at the community and national levels.
2. Developing
Social Marketing Campaigns to change behaviours which have a negative
impact.
3. Communicating Lessons Learned and Best Practice in order to encourage replication
of successful approaches.
5.1
Phase I: Public Relations and Awareness Raising
5.1.1 Objective:
To raise awareness amongst the wider public about the declining state of the environment of our
watershed and coastal areas and of the benefits of adopting an integrated approach to their
management.
5.1.2 Activities to consider:
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· Communications
strategy
· Project
brochure
· Media
GEF-IWCAM
Workshop
· Media Releases
· Profiles of key managers
· Feature press article/s
· Media tours of Demonstration project sites
· Short radio messages
· Video documentary/public service announcements
· Country web page on GEF-IWCAM website/links with partners
5.1.2.1 Communications Strategy
The outlining of a communications strategy is a useful exercise to conduct early. Clearly identify
the objectives, processes and benefits of the project for key target audiences (including the
community) at the local, national and regional level. A rapid assessment of communications
capacity might be needed in order to ensure that the communications strategy is realistic,
actionable and measurable. The strategy should assist Demo Project Managers to:
· clarify their project objectives, processes and benefits for key audiences
· identify key project partners to help them to implement their communications plans
· clarify the behaviours they want to promote in the community
· identify the most effective media and communications activities to meet short and long-
term objectives.
Individual projects, while conforming to some suggested activities, can develop their own unique
approaches as well. These might include: the use of community competitions and events (e.g.
youth sports, river and beach clean-ups, community champions, and public relations activities).
5.1.2.2 Project Brochure
Project brochures should be simple and should clearly describe the objectives, processes and
benefits of the project. Target audiences should be carefully considered project partners?
National and community level stakeholders? regional partners?
5.1.2.3 Media GEF-IWCAM Workshop or Session
Organizing a session to sensitize the media to IWCAM issues, whether a workshop or shorter
format meeting, can be well worth the effort. It is an opportunity to introduce the media to IWCAM
issues, to establish a network of contacts amongst local media and to get feedback from them on
public interests and perspectives as well as preferred ways of receiving information from the
project. Media information kits should be developed for and distributed at such events. They
could consist of simple briefing sheets, contact information and any public education materials
developed for the project. Media coverage of such an event should also be pursued so that the
opportunity to reach the wider public as well is not lost.
5.1.2.4 Media Releases
Media releases are distinguished from feature press articles in that they should be used to
provide information on events, landmark project developments, and updates of public
significance. They should be concise, relevant to public interest, and clearly provide information
on who should be contacted for additional information or for interviews. They should ideally be
followed up by a phone call, particularly if coverage of the event is desired. Key persons or
10
"champions" referred to in the media release or who are spokespersons for the project should be
prepared for requests for interviews, whether in person or via telephone.
5.1.2.5 Profiles of Key Managers
Key managers within lead agencies/ministries and the project can be profiled to help clarify
connections between community activities and relevant plans to improve watershed and coastal
areas management at the national level.
5.1.2.6 Feature Press article/s
Establishing a contact at a local newspaper editorial department can be helpful in terms of placing
feature articles, tip sheets and interviews. Feature articles written by the Project Manager, or with
the guidance of the CNIS, PCU can be placed in national or local newspapers and regional
magazines. Editors can be approached to determine their willingness to print single or short
series of articles accompanied by an illustration. They are often willing to provide space free of
charge (copy) provided that the articles are placed exclusively with them at the national level.
News story ideas can also be provided to features editors. Alternatively, local journalists could be
contracted to write articles.
Feature articles should: help clarify project objectives at community and national levels; raise
local awareness by showing the regional importance and interest in the work; build local media
interest in the project.
5.1.2.7 Short radio messages
Radio is listened to extensively throughout the Caribbean and can therefore be an effective
broadcast medium. Community radio in particular is listened to in areas where it exists. Short
radio messages (two minutes or less) can be pre-recorded/produced and aired by arrangement
on several radio stations, sometimes as public service announcements. The Government
Information Service (GIS) is often available to assist with production in most Project Countries
(PCs) and may make time slots for public service announcements (PSAs) available to the project.
5.1.2.8 Video documentary/public service announcements
Establish contact with television news and current affairs editors and reporters. Providing news
story ideas, tip sheets, media releases and videotaped coverage of events makes it easier and
quicker for them to provide coverage, particularly as it is not always possible for them to reach
remote areas. Some Demo Projects already have funds for the production of a video within their
budgets. The PCU will be commissioning a comprehensive documentary of the project during its
third year (by which time activities of the Demonstration Projects should be showing results). The
PCU will make a series of four 2-minute video shorts on integrating watershed and coastal areas
management, produced by the Buccoo Reef Trust, available to PCs. These can be aired as
public service announcements on local television stations or shown at public gatherings or
meetings.
5.1.2.9 Country web page on GEF-IWCAM website/links with partners
The PCU is responsible for the GEF-IWCAM web site and will be creating pages dedicated to
specific Demonstration Projects. Where demos are affiliated with agencies or NGOs, the relevant
links can be created from the GEF-IWCAM web site. Material for the web page can be based
upon that prepared for the information brochure referred to earlier.
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5.2
Phase II: Social Marketing Behavioural Modification
5.2.1 Objective
To focus upon the behaviours which are having the greatest negative impact upon the state of
watershed and coastal areas in GEF-IWCAM PCs and to promote changes in those behaviours
by presenting practical alternatives.
The Social Marketing Guide for the Pacific, prepared by Steve Menzies, Pacific Project
Communications Specialist in 2004, may be referenced for more information.
5.2.2 Social marketing entails the following:
· Audience research it is important to develop a clear understanding of the root causes of
specific environmental problems.
· Campaign focus decide issue/s to be tackled (e.g. recycling, proper disposal of
hazardous wastes, chemical over-use by farmers); targets; messages, products and
activities, monitoring and evaluation, pre-testing; timeline and implementation schedule.
· Evaluation
5.2.3 Suggested
Approach
The aim here is to develop and implement a social marketing campaign which promotes changes
in behaviour at the national and community levels. Key to the success of such a campaign is not
only demonstrating the link between the behaviour and the negative impact but also upon
presenting practical alternatives. While Demonstration Projects will be guided by the objectives
of their respective projects in determining the particular issue to be focused upon in this phase,
the PCU will use a more general approach to a more pervasive issue.
The root cause analysis conducted in the GEF-IWCAM project development stage (see Annex I)
examined the primary environmental issues and problems associated with watershed and coastal
management in Caribbean SIDS, then followed a logical progression to identify the root causes.
Many of the root causes are closely linked or overlapping. An examination of the root causes
may be helpful in determining what group and behaviour, or set of behaviours, might be
reasonably targeted during the course of the project.
5.2.4 PCU
Social
Marketing-Behavioural Modification Campaign
The PCU will target decision-makers with the aim of convincing/persuading them that an
intersectoral approach to the management of water resources across the entire watershed
and coastal area is essential if sustainable social and economic development is to take
place, and, that the GEF-IWCAM Project makes tools and resources available to assist
them.
The root causes acting together to cause degradation of aquifers, surface water quality and land
in a particular watershed include:
· limited communication and collaboration between various sectors;
· a fragmented approach to environmental management;
· limited information on alternative practices;
· limited knowledge of inadequate laws and policies linked to an absence of intersectoral
networking and communication as a result of weak institutional arrangements.
At the regional and national level it is possible to reasonably treat with the above in a social
marketing campaign of limited duration. The PCU will design a campaign which:
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· surveys decision makers and technocrats in different sectors to determine their level of
understanding of the problems associated with watershed and coastal area
management.
· targets decision-makers and technocrats at national and regional level (key actors) with
the aim of sensitizing them to the issues of aquifer, surface water quality and land
degradation and introducing them to some of the IWCAM resources and tools which
can help them to address the problem.
· sends messages describing the extent of the problem (supported by figures and
statistics etc.), presenting resources and tools being created, alternatives or actions
already being undertaken by the IWCAM Project to address these and how these
resources and tools can be accessed both during and after the project.
· creates opportunities for sharing best practice and lessons learned by the various
Demonstration Projects.
· evaluates the impact of this campaign.
This is arguably stretching the definition of behaviour modification and social marketing in the
usual sense. However, convincing decision-makers that these problems can only be solved
using an integrated approach, introducing them to easily accessible tools, and, persuading them
to use them on an ongoing basis is a major challenge given the many things which compete for
their time. The uptake of such messages by decision-makers and their actual use of the
resources provided by the GEF-IWCAM project would be a major achievement.
5.2.5 Demonstration Project Social Marketing-Behavioural Modification Campaign
The Demonstration Projects will have to determine, based upon their particular circumstances,
the behaviour which they might best address in the time available. Different stakeholders in the
community could be brought together to decide upon the focus of such a campaign as well as to
design and implement it. The benefit of this approach would include getting their buy-in and
input/"wisdom" as to the local situation early.
An example of an issue which might be effectively tackled by a Demonstration Project is Surface
Water Quality Degradation. Several of the root causes identified could be tackled in a campaign
aimed at farmers. Such a campaign could provide information and instruction on best practices
for:
· clearing of land so as not to cause degradation which would lead to heavy siltation of
water courses
· pesticide and fertilizer use so that water courses are not contaminated by chemicals
· not over-grazing livestock which exposes land
5.3
Phase III: Document and Communicate Lessons Learned
5.3.1 Objective:
To make information, resources and products developed during the GEF-IWCAM Project easily
accessible to the public and to promote the benefits and lessons from the IWCAM Project to key
audiences.
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While documentation is a routine activity at every level and stage of the project, it is important to
ensure that information is easily accessible and to find effective ways of promoting the benefits
and lessons learned in the GEF-IWCAM project. The PCU, the National Intersectoral
Committees and Demonstration Project Managers in particular need to give these issues
consideration. This aspect of communications planning can have a significant positive impact
upon the project sustainability. Information and resources developed as part of the project should
be available to the many stakeholders well beyond the life of the project.
5.3.2 General Documentation and Dissemination of Information Activities
Several activities undertaken by the PCU as well as in Phase I of the Communications Plan,
Public Relations and Awareness Raising, will promote the outputs of the project and how they
may be accessed. The Project Information Management System (PIMS) will, in later stages of
the project and after the project is completed, be a major means by which information is
accessed.
During the GEF-IWCAM Project, the following activities or products could be considered as
means of communicating best practice and lessons learned. They could all be based upon the
outputs of various project activities:
· Technical
Reports
· Guides/ toolkits re. Legislation, Indicators etc.
· 1-page fact sheets or Decision-Makers Briefing Sheets
· Demonstration Project Case Studies Book
· Individual Demonstration Project Videos (in some instances already budgeted for)
· Focus
meetings/workshops/seminars
5.3.4 Outputs of Consultancies
The GEF-IWCAM Project includes several consultancies which will generate outputs that must be
made available via the PIMS as well as in various information products, if they are to reach as
many stakeholders as possible. The PCU should be contacted for additional information on
these. The following list is provided for convenience:
5.3.4.1 Review of Policy, Legislation and Institutional Structures related to IWCAM
· Legislative Compilation. A compilation of relevant laws and regulations for each PC
related to the integrated management of watersheds and coastal areas, ready for
publication on the Internet as part of a policy clearinghouse
· National Reports. A report for each PC of relevant institutional, legislative, and policy
frameworks and arrangements related to IWCAM with a specific focus on compliance
with relevant Conventions and Protocols. A single executive summary, highlighting
regional trends, similarities, and differences will accompany the reports.
· Guidance for Harmonising and Enhancing Laws and Institutions to Improve the
Implementation of IWCAM Principles. A toolkit to provide specific guidelines to PCs on
how existing legislation and policies may be amended, updated, or revised to ensure
inclusion of IWCAM Principles and compliance with relevant Conventions and Protocols.
The toolkit will include: model legislation, templates and examples from other countries.
· Workshop Report. A workshop report detailing proceedings, recommendations and
suggested next steps.
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5.3.4.2 Review of Projects in Integrating Watershed and Coastal Area Management
(IWCAM)
· Database of pipeline, recently completed and on-going relevant projects in IWCAM.
· Database Creation Activity Report. A brief report of activities, outlining process and
highlighting trends identified in projects and identifying best practices and lessons
learned. It also identifies significant findings encountered in monitoring and evaluation of
the projects.
5.3.4.3 Indicators Mechanism Assessment
· Assessment Report containing findings from literature review, assessment of the
baseline situation and all evaluations and assessments conducted;
· Regional Workshop Report
· Preliminary Indicator Template containing recommended Environmental Status/Water
Resources Indicators, Stress Reduction Indicators, and Process Indicators
5.3.4.4 Capacity Assessment of the Geographic Information Systems Capabilities of the
Caribbean
· GIS Regional Assessment Report
· Regional GIS Workshop Report
· Road Map containing recommendations to bring the capacity of Participating Countries
up to a level where GIS data can be generated, manipulated and shared among PCs
within a common framework.
6.0
Role of the Project Coordination Unit
The following are PCU Work Plan activities over the life of the project which are related to or part
of the overall communications plan and which provide support to all Participating Countries (PCs)
for all three phases of their Communications activities. Generally, the PCU will work to increase
awareness of IWCAM, sensitize the public and stakeholders to issues, and contribute to project
sustainability. The CNIS, Donna Spencer, may be contacted at dspencer@cehi.org.lc for
additional information.
· Development and maintenance of the GEF-IWCAM Project web site www.iwcam.org
· Development and promotion of the GEF-IWCAM Project logo on all project products.
· Development of a GEF-IWCAM Communications Protocol and dissemination to NFPs
and Demonstration Project Managers.
· GEF-IWCAM
Meetings/Workshops/Conferences
· Development and maintenance of an easily accessible up-to-date Project contacts
database.
· National and Regional IWCAM/IWRM Workshops in first eighteen months of the Project.
· Conduct of Community Management Workshops after the first eighteen months of the
Project.
· Publication and distribution of the quarterly GEF-IWCAM Project newsletter "Caribbean
WaterWays".
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· Publication and electronic distribution of the monthly GEF-IWCAM Project bulletin.
· Publication of public education brochures.
· Preparation and review of media releases; facilitation of media opportunities (interviews
etc.).
· GEF-IWCAM
video
· Preparation and Publication of feature articles in the press.
· Large poster displays for use in conferences, workshops and exhibitions.
· Project
networking.
· Linking with IW:Learn initiatives.
· Developing a strategy for IWCAM Regional sustainability.
· Establishing and managing a Project Information Management System, to include: a
clearing house mechanism; a project database; and a regional centre for storage of
indicator-related information.
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ANNEX I:
PUBLIC INVOLVEMENT PLAN SUMMARY
1.
Categories of stakeholders who will be involved in the project include the national and
local governments in the participating countries, the private sector, the scientific community, non-
governmental organizations, environmental advocacy groups, local communities, and business
organizations. The participatory approach is the guiding principle to ensure transparency in the
planning and execution of project activities. The stakeholders are the direct beneficiaries of the
project.
2.
Within the project, activities for public involvement are included under Component 5:
Regional And National Capacity Building And Sustainability For IWCAM.
The specific involvement of stakeholders throughout the project is given below.
STAKEHOLDER INVOLVEMENT
National
governments
Consultation, implementation, Steering Committees,
National Intersectoral Committees, International
Conventions, policy, legislation, investment, capacity
building, public-private partnerships, institutional reform
Local governments
Consultation, implementation, coastal management,
capacity building, investment, public-private sector
partnerships, National Intersectoral Committees
Private sector: national and
Consultation, technology and financial investment, public-
regional organisations
private partnerships, steering committee and management
representing: farmers; fisherfolk;
advisory committee membership, co-financing and
manufacturers/industrialists; hotel
participation in the implementation of demo projects
owners/managers; tour operators;
cruise line companies;
yachtsmen; and dive operators;
Scientific community
Consultation, research, information technology, Regional
Technical Advisory Group, risk assessment, monitoring,
training
Non-government organizations
Consultation, implementation, public awareness, steering
committee and management advisory committee
membership, training, participation in the demo projects,
implementation.
Community-based organizations,
Consultation, Monitoring, training, community mobilization
youth and women
Environmental advocacy group
Workshop, training, seminars, public awareness
People's organization
Community mobilization, habitat protection
4. Since the purpose of the project is to build partnerships, relevant stakeholders will need
to be integrated into the project formulation and implementation activities as early as
possible. The idea is to identify and develop the role and specific contribution to be made
by each interest group within the project framework.
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ANNEX II:
ROOT CAUSE ANALYSIS
INTEGRATING WATERSHED AND COASTAL AREA MANAGEMENT IN THE CARIBBEAN SIDS
Environmental
Causes
Issue &/or
1
2
3
OVERLAPPING/LINKED ROOT CAUSES
Problem
Aquifer
Chemical
Domestic waste
No or improper
Inadequate, laws,
Limited communication Weak institutional arrangements
Degradation
Contamination
water discharge
waste water
policies & regulation and collaboration
treatment
between various sectors.
Fragmented approach to
environmental
management
non-enforcement
of
Limited human resource Limited understanding of the
existing legislation & availability
environmental impacts and
regulations
economic losses consequent
upon improper waste disposal
Agricultural
Chemical over-use Poor agricultural
Limited information on Weak agricultural extension
leaching
practices
alternative practices
Industrial
waste
No or improper
Limited investments Limited capital finance
Lack of public awareness
water discharge
waste water
in best practices for
Education
treatment
waste treatment and
disposal
Salinisation
(Sea- Over abstraction water demand
Inefficient water use Lack of knowledge or
Service cost recovery schemes
Water Intrusion)
exceeds renewable
culture of water
and market practices that do not
supply
conservation
encourage conservation
Population
growth,
Rural/urban economic
Inadequate development
urbanisation
inequities
planning
Increased tourism
National need for hard
Private sector income
currency earnings
Lack
of
knowledge
Non-existent,
Limited investments in
Lack of public awareness
about aquifer
inadequate, or
monitoring
education
dynamics &
unreliable data
recharge rates
Limited
human
resource
Limited human capacity
availability
Environmental Causes
18
Issue &/or
1
2
3
OVERLAPPING/LINKED ROOT CAUSES
Problem
Surface Water- Contamination Agricultural
Run- Pesticide and
Limited knowledge of Fiscal and regulatory
Quality
Off
fertiliser over-use
sustainable
systems that encourage
Degradation
agricultural practices unsustainable agricultural
practices
Domestic
waste
See above regarding
water discharge aquifer
contamination
Industrial
effluent
See above regarding
discharge
aquifer degradation
Sedimentation
Land
degradation
Deforestation
Lack of reforestation
Inadequate land management
policies
Loss
of
vegetative
Over-grazing Inadequate
Poor land-use planning
cover
agricultural practices
Construction
Inappropriate
methods
Reduction in
Over-use Demand
exceeds
See above regarding
surface water
renewable supply aquifer depletion
Loss of
Land Conversion Rapid
Rural urban
Changing economic
Terrestrial
urbanisation
economic inequities trends
Biodiversity
Changes in human Population growth
settlement
patterns
Increasing
Demand for foreign
Tourism
exchange;
Private sector profit
Changes
in
Changing
economic
Globalisation & world
agricultural sector
trends
markets
Infrastructure
Inappropriate
Inadequate regulation Inadequate human
construction
technology
& control
resources,
Deforestation
Unsustainable
Increasing demand for Poor regulation and control Land tenure and ownership
exploitation
fuel wood, timber
in the forestry sector
issues
19
Environmental
Causes
Issue &/or
1
2
3
OVERLAPPING/LINKED ROOT CAUSES
Problem
Loss of wetlands Reduction in
Over abstraction See above in
freshwater
stream flow
relation to
biodiversity
reduction in surface
water supply
Drainage
Changes
in
land
use
Loss of marine Over-
Demand for
Population growth Unregulated poorly
Open access, lack of
See above
biodiversity
exploitation
marine products Export demand
regulated fisheries
stakeholder ownership
sector
Loss of coastal Unplanned or
Lack of regulation Use of inappropriate
habitats,
Poorly Planned
& control Changing technology
spawning and
Coastal
economic activities
feeding grounds Development
Changed
coastal
Uncontrolled
See above in
water quality
waste water
relation to aquifer
discharge
degradation
Land
Loss of
Deforestation
See above
Land Tenure Issues
Degradation
vegetative cover
Soil
erosion
&
Over-grazing
Land
Tenure
Issues
loss
Chemical
Limited or no
Little important
No culture of
No understanding of the Lack of knowledge about
changes in soils stakeholder
given to
participation
benefits of stakeholder
the participatory process
participation
stakeholder
participation
participation
Agriculture,
Inappropriate
No legal
construction
Agricultural
framework to allow
for stakeholder
participation
Practices
No institutional space for stakeholder participation
Coastal
Sand-Mining
Increased demand for sand for construction
Inadequate regulation and control
Erosion
Sea level rise
Changing economic
activities
Coastal
Increasing tourist activity Poor land-use planning
Inadequate or non-existent regulations and laws
Construction
and demand
20
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